On Saturday 11th January, Emerald Director Darren Windrum attended the Daniel Ricciardo Series Awards Evening, hosted at the Chateau Impney Hotel & Exhibition Centre. Emerald is one of the main sponsors for Harry Graham Racing and has been sponsoring him since he was 12 years old. Harry won the series in 2018, making him the defending champion in this year’s series which he finished in third. Darren’s keen interest in motor racing made it easy for Emerald to support Harry’s racing from the start, and we have continued to sponsor to this day because of Harry & his team’s consistent and proactive use of social media to help promote The Emerald Group. It’s a really great way to give back to his sponsors and Emerald have secured business from it.
Darren explains, “Emerald finds that Harry’s social media presence has been a huge impact on us as a business. We have tried using traditional advertising methods, but we found them to be ineffective. Harry has a modern way of supporting his sponsors and at the same time we take interest in what he does. So, as we were looking to find a new and exciting way of promoting our business, we think that Harry Graham Racing fits into this category perfectly.”
If you would like to hear more about Harry and why we sponsor him, click this link to watch our video
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